THE DIGITAL COOKIE IS CRUMBLING

MEDIA LODGE HAS ALWAYS BEEN PROTECTIVE OF THE PRIVACY OF OUR USERS

Recently, Google and other tech giants announced that they would eliminate third-party cookies and other digital tracking devices that identify a person’s web browsing history. This data has been used to target ads by device, user behavior, geography and demographics.  Between now and some point in 2022, the “Third Party Cookie” will no longer be viable.  

These actions will effectively kill the main source of data tracking for advertisers and many websites, making it impossible to target audiences as they have in the past. 

WHAT DOES THAT MEAN?

Third-party cookies capture someone else’s data. The death of the third-party cookie means that content and context is king again. Websites like those in the Media Lodge network that deliver targeted audiences through authentic content will become more valuable.  It also means that campaign tracking on these sites will be more important than ever. 

HOW CAN MEDIA LODGE HELP?

“We’re glad big tech is finally catching up to where we have been for years”, said Jeff Siegel, CEO of Media Lodge. “Media Lodge has always been protective of our users and their privacy.  We were founded as a digital-first company who delivers quality, authentic content that appeals to targeted audiences. Media Lodge doesn’t rely on third party data and we don’t track the browsing history of our users. We target ads based on first party data, interest and geography.  We also have a large database of email subscribers who have given us their data and permission to market to them”, said Siegel. 

Media Lodge has always been protective of our users and their privacy

Jeff Siegel, CEO of Media Lodge

WHAT ELSE CAN YOU DO??

In the new digital world, it will be important to:

  1. Align & organize your data as cookies start to disappear.
  2. Work with publishers who manage their first party data.
  3. Work with authentic partners who know you and their audience. 
  4. Know who owns your Google Analytics account.
  5. Take stock of your digital advertising strategies.
  6. Organic, social advertising remains critically important. 
  7. Shore up your non-advertising channels like SEO or Email.

Finally, if you are uncertain or have questions – please feel free to reach out to the Media Lodge team.  We are happy to consult, offer advice over a steak dinner or a cup of coffee.  We love talking about digital and we love this industry. 

Connect with the Media Lodge Team:

About Media Lodge

Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit www.medialodge.com.

google third party cookie, digital cookie is crumbling

About The Author

Claudia Bircu