Media Lodge

About Us

Media Lodge is a content creation studio, digital distribution platform, and sales representation company dedicated to outdoor enthusiasts.  Media Lodge delivers the industry’s most engaged outdoor enthusiasts. We help our partners reach these enthusiasts in authentic and powerful ways from Fishing, to Hunting to Camping to Racing and Active Lifestyles.

Media Lodge possesses unparalleled expertise in commerce and affinity marketing. We have access to terabytes of consumer transactional data in the Outdoors markets. From awareness through purchase and loyalty, Media Lodge reaches enthusiasts at all stages of the purchase funnel.


The Media Lodge content studio creates exclusive online articles, reviews and original video series such as The Good Fight, Finding Fearless, American Nomads, The American New Shooter Academy, In The Hunt, Range Drills, 4Outdoors, The Industry Influencer Series and more.


The Media Lodge digital distribution platform and sales representation includes properties like,,,,,,, In The Crosshairs, FFL Unleashed, and a growing stable of external digital media partners.  Media Lodge delivers targeted, tailored messages to tens of millions of enthusiastic buyers each month.



Media Lodge delivers the industry’s most engaged outdoor enthusiasts across a vast digital ecosystem. We are vertically integrated to help brands reach and influence enthusiasts in authentic and powerful ways within fishing, shooting, camping, motorsports and active lifestyles.

We offer exclusive access to media properties paired with content to connect your brand with hard to reach, active enthusiasts.

  • Hunting
  • Shooting Sports
  • Camping
  • Fishing
  • Motorsports
  • Active Outdoors

Motivating Purchase

Media Lodge delivers your targeted, tailored message to tens of millions of enthusiast buyers each month.

Media Lodge integrates your brand with active enthusiast audiences at every step on the purchase path.

    • Access the best enthusiast websites
    • Speak to enthusiasts in an authoritative, unique voice
    • Achieve your objectives through customized programs


Moving buyers through the purchase funnel requires solid understanding of the path to purchase, as well as the triggers that motivate behavior. Media Lodge can tailor a program aimed squarely at your buyers in every stage of the purchase cycle using powerful, proven tools.

  • Advertising
  • White Papers
  • Sponsorships
  • Partnerships
  • Social Media
  • Public Relations
  • Email Marketing


Those words are as applicable in marketing as on the shooting range. With Media Lodge’s targeted audiences, you can’t miss your target market.



Mega Brands

This is the place to access mega-brands such as:

The world’s largest online firearms auction site.

The outdoor industry’s top content creators to bring you the definitive video content platform for the outdoor industry.

50 Campfires

The Camping Authority.

GunUp Media

The premium network of millions of gun enthusiasts, focusing on self-defense, target shooting, conceal carry, and home defense.

FFL Unleashed

Reaching more than 20,000 FFL stocking dealers.

Internet Movie Firearms Database

The wiki database of firearms in cinema with nearly 20,000 articles.

Concealed Nation

Promoting Responsible and Legal Concealed Carry.

The Outdoors Without Limits…For those who share a pass...

World’s largest firearms auction reaches 6 million enthusi...

Exclusive data and resources for firearms deal...

The definitive site for outdoor content. Hunting is not a Sp...

In The Crosshairs

The source for new product and promotion news...

Pull The Trigger

Tips for gun owners from the National Shooting Sports Founda...



Our exclusive, influential media brands attract huge numbers of individuals drawn together around one shared value: an unbridled passion for the outdoors.



Data and Insights

We combine insights from thousands of campaigns with third party analytics and real-time data to allow advertisers to reach the right audience. 

Media Opportunities

It’s our environment. We know your target audience, their habitat and their habits – we’ll take you where they can be found in great abundance. How can  we be so sure? We created all the places – those exclusive brand communities – where these enthusiasts live.


Media Lodge has an extensive knowledge of the enthusiast market. We help advertisers deliver the right message properly to loyal fans.


“MarketPlace Insights” Media Lodge enables advertisers to reach and uniquely engage enthusiasts through our full measure of brand-focused properties.


Operating our own technology platform enables us to capture millions of behavioral data points daily.


Decision-ready information empowers enthusiast businesses with key learnings. Our tools increase operational efficiencies.


We’re able to customize an on-target marketing program to fit your budget. Scalability allows you to purchase not only the right kind of audience, but also the right number for your budget. It’s a windfall for fulfilling your marketing objectives.


Media Kits

Media Lodge Media Kit Media Kit 50Campfires Media Kit FFL Unleashed

To find out more about our exclusive properties, download the media kits. For a tailored program that will achieve your business goals, contact one of our team members.

It’s Our Environment

We know your target audience, their habitat and their habits – we’ll take you where they can be found in great abundance. How can we be so sure? We created all the places – those exclusive media brand communities – where these enthusiasts live.

Who Is

The Team


Jeff Siegel CEO


Christen Everly Vice President of Sales


David Grant Director of Sales - East


Shirley Steffen Director of Sales


Karin Levine Director of Sales


Claudia Bircu Director of Marketing


Katey Powers Director, Advertising Operations


Sammy Reese Editor


Christina Myers


Get in Touch

Contact Us

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