Media Lodge

About Us

Media Lodge, the leader in enthusiast marketing, is a content creation studio, digital distribution platform, and sales representation company dedicated to outdoor enthusiasts. Media Lodge delivers the industry’s most engaged outdoor enthusiasts. We help our partners reach these enthusiasts in authentic and powerful ways from Fishing to Hunting to Camping to Racing and Active Lifestyles.


Media Lodge possesses unparalleled expertise in commerce and affinity marketing. We have access to terabytes of consumer transactional data in the Outdoors markets. From awareness through purchase and loyalty, Media Lodge reaches enthusiasts at all stages of the purchase funnel.


The Media Lodge content studio creates exclusive online articles, product reviews and original video series such as The Good FightFinding FearlessThe American New Shooter AcademyAmerican NomadsNew Gear and GunsIn The HuntRange DrillsAt the Ranch – WhitetailAt the Range, 4Outdoors featuring Dog2DogTags, The Shooting Sports Industry Influencer Series and more.


The Media Lodge digital distribution platform and sales representation include properties like,,,, Auction Armory, Armory Forum, In The Crosshairs, FFL Unleashed, and a growing stable of external digital media partners.  Media Lodge delivers targeted, tailored messages to tens of millions of enthusiastic buyers each month.


Media Lodge delivers the industry’s most engaged outdoor enthusiasts across a vast digital ecosystem. We are vertically integrated to help brands reach and influence enthusiasts in authentic and powerful ways within fishing, shooting, camping, motorsports and active lifestyles.

We offer exclusive access to media properties paired with content to connect your brand with hard to reach, active enthusiasts.

  • Camping
  • Shooting Sports
  • Racing
  • Fishing
  • Food
  • Military
  • Powersports
  • Boating
  • Adventure
  • Hiking
  • Hunting


Media Lodge integrates brands with active enthusiasts in authentic ways at every step of the purchase.

Purchase Funnel

  • Advertising
  • White Papers
  • Sponsorships
  • Partnerships
  • Social Media
  • Public Relations
  • Email Marketing


Those words are as applicable in marketing as on the shooting range. With Media Lodge’s targeted audiences, you can’t miss your target market.



Mega Brands

This is the place to access mega-brands such as:

The world’s largest online firearms auction site.

The outdoor industry’s top content creators to bring you the definitive video content platform for the outdoor industry.

GunUp Media/GunUp Digital Network

The premium network of millions of gun enthusiasts, focusing on self-defense, target shooting, conceal carry, and home defense.

FFL Unleashed

Reaching more than 20,000 FFL stocking dealers.

Internet Movie Firearms Database –

The wiki database of firearms in cinema with nearly 20,000 articles.

Concealed Nation

Promoting Responsible and Legal Concealed Carry.

Auction Armory, a social marketplace serving the firearms community and reaching more than 10,000,000 registered users, has made its email list available for the first time and is exclusive with Media Lodge.


Search for guns based on who you are, read gun reviews, and find handguns, rifles and shotguns by gun specs and type.

Armory Forum

Find answers, ask questions, and connect with a like-minded community around the world.


Top Selling Reports

Gun research, comparison and review site powered by GunBroke...

Search for guns based on who you are, read gun reviews, and...

The Outdoors Without Limits…For those who share a pass...

World’s largest firearms auction reaches 6 million enthusi...

Exclusive data and resources for firearms deal...

The definitive site for outdoor content. Hunting is not a Sp...

In The Crosshairs

The source for new product and promotion news...

Pull The Trigger

Tips for gun owners from the National Shooting Sports Founda...



Our exclusive, influential media brands attract huge numbers of individuals drawn together around one shared value: an unbridled passion for the outdoors.



Data and Insights

We combine insights from thousands of campaigns with third party analytics and real-time data to allow advertisers to reach the right audience. 

Media Opportunities

It’s our environment. We know your target audience, their habitat and their habits – we’ll take you where they can be found in great abundance. How can  we be so sure? We created all the places – those exclusive brand communities – where these enthusiasts live.


Media Lodge has an extensive knowledge of the enthusiast market. We help advertisers deliver the right message properly to loyal fans.


“MarketPlace Insights” Media Lodge enables advertisers to reach and uniquely engage enthusiasts through our full measure of brand-focused properties.


Operating our own technology platform enables us to capture millions of behavioral data points daily.


Decision-ready information empowers enthusiast businesses with key learnings. Our tools increase operational efficiencies.


We’re able to customize an on-target marketing program to fit your budget. Scalability allows you to purchase not only the right kind of audience, but also the right number for your budget. It’s a windfall for fulfilling your marketing objectives.


Media Kits

Media Lodge Media Kit Media Kit 50Campfires Media Kit FFL Unleashed GunGenius Media Kit


To find out more about our exclusive properties, download the media kits. For a tailored program that will achieve your business goals, contact one of our team members.

It’s Our Environment

We know your target audience, their habitat and their habits – we’ll take you where they can be found in great abundance. How can we be so sure? We created all the places – those exclusive media brand communities – where these enthusiasts live.

Who Is

The Team


Jeff Siegel CEO


Christen Everly President


Karin Levine Director of Sales


Claudia Bircu Director of Marketing


Cary Alves Marketing, Content & Partner Relations Manager


Katey Powers Ad Sales & Operations Director


Christina Myers Digital Sales and Revenue Specialist


Tatiana Garcia Email Marketing Strategist


Mike Strand Digital Ad Sales Assistant



Get in Touch

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