Outdoor Industry Leaders Media Lodge and Auction Armory Partner to Deliver Email Marketing and Video Solutions for Advertisers

Wilton, CT – January 15, 2020

Media Lodge, the Outdoor Industry’s leading digital distribution platform and content studio announced today a partnership with Auction Armory, who reaches millions of people monthly through their social network, email list, and firearms marketplace.  Together, this partnership will provide robust video advertising products, email marketing, social media, and commerce solutions to advertisers. 

Auction Armory will add nearly 2 million daily visitors to the existing reach of Media Lodge, which already delivers original, authentic content to over 40 million passionate enthusiasts of fishing, hunting, camping, hiking, racing and active lifestyles.  With an existing reach of over 100 million monthly pageviews across websites as well as additional reach in social media, email and Over The Top (OTT) applications, Media Lodge has helped advertisers reach their target market for over five years.  

Digital advertising Continues its Growth:

  • Digital advertising is on pace to surpass traditional media ad spending in 2019.
  • By 2020, digital media will account for almost 65% of total media ad spending.

Customers are Watching More Online Video

  • 92% of potential prospects consume online video.
  • Video views have nearly doubled annually each of the past several years.
  • 52% of people say product videos make them more confident in online purchases.
  • Online video is nearly 60% of all internet traffic.  Source: Leichtman Research Group

Email is an Effective Marketing Product:

  • Email is more effective than social media and search for customer acquisition (81%) and retention (80%).  Source: WBR Digital and Emarsys
  • Email is economical and effective.  Shop.org and Forrester Research found that 85% of US retailers consider email as one of the most cost-effective customer acquisition tactics.
  • Email is personal and customizable. Marketers that use segmented campaigns have noted a 760% increase in revenue, according to Campaign Monitor.
  • Email is action-oriented.  Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue according to Experian.
  • Email is measurable.  Media Lodge provides detailed statistics on open rates, engagement, A/B testing, etc. 

Media Lodge works with brand partners to create authentic content and custom marketing programs to support the brand’s campaigns and accomplish their defined goals. These partnerships enable brands to create 1-to-1 consumer engagement through Media Lodge’s social media, email, video, display, and sponsored content offerings.

In addition to authoritative content from its Emmy Award-winning content creators, Media Lodge possesses unparalleled expertise in analytics, commerce and affinity marketing. Access to terabytes of consumer transactional data in the outdoor markets ensures Media Lodge reaches enthusiasts at all stages of the purchase funnel, from awareness through purchase and loyalty.

Contact the Sales Team today about advertising with Auction Armory and Media Lodge:

About Auction Armory

Auction Armory is the problem solver for firearm marketing, firearm advertising, and local gun shop marketing.  Auction Armory has millions of customers shopping for their free network and marketplace looking for products.  With everyone feeling the pressure put on our First and Second Amendment rights, firearms-related companies are left searching for ways to promote themselves online.  At the same time, Enthusiasts are looking for a place to express themselves not only free of repercussions but where they are actually wanted and welcome.  This is why Auction Armory was created, where people’s right to bear arms will never be infringed upon. 

About Media LodgeThe Leader in Enthusiast Marketing

Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit www.medialodge.com.

About The Author

Claudia Bircu