Media Lodge Welcomes ArmoryTV and TheGUN.Forum

Media Lodge Welcomes ArmoryTV and TheGUN.Forum

to its Shooting Sports Digital Media Platform

Atlanta, GA – December 1, 2021. Media Lodge, the Outdoor Industry’s leading digital media platform, is pleased to announce new partnerships with ArmoryTV and TheGUN.Forum that will continue to provide best-in-class content delivery while expanding its influencer access and offering enhanced advertising options.

A new partnership with ArmoryTV, the firearms, and outdoor influencer TV digital network, adds to Media Lodge’s vast offering of video content, viewers, and advertising options.  ArmoryTV acts as a force multiplier for influencers looking to extend their audience reach beyond the traditional and prohibitive social media channels.  The partnership will expand influencer’s reach even further while also increasing Media Lodge’s stable of influencer-content producers. Additionally, the alliance provides greater reach for Media Lodge’s robust advertising products like sponsored content, pre-roll, eCommerce overlays plus email marketing, and banner solutions to advertisers. 

Media Lodge also welcomes TheGUN.Forum to the platform this month. From the creators of ARMORY TV comes the largest and most active community forum related to firearm and outdoor enthusiasts. TheGUN.Forum contains topics ranging from firearms, fishing, survival tactics, classifieds, gunsmithing, reviews, accessories, and more. With this agreement, Media Lodge will offer advertiser access to TheGUN.Forum through video, banner display, and email marketing like e-newsletters and dedicated email.

“These new relationships add more than 1,500,000 new monthly users to the existing reach of Media Lodge,” said Jeff Siegel, CEO. “While we currently deliver original, authentic content to over 40 million passionate enthusiasts of the shooting and outdoor sports lifestyles, we are continually evolving our host of offerings to provide engaging content for viewers and high-performing advertising options.”

“I’m very excited about this partnership with Media Lodge”, Robert Cain, CEO of ArmoryTV and TheGUN.Forum says. “Media Lodge opens many doors for ArmoryTV and even more for the members that use the network. Together we are an extremely powerful system offering an elite level of marketing and advertising to companies who want to maximize the benefits of content marketing.”

In addition to authoritative content from its Emmy Award-winning content creators, Media Lodge possesses unparalleled expertise in analytics, commerce, and affinity marketing. Access to terabytes of consumer transactional data in the outdoor markets ensures Media Lodge reaches enthusiasts at all stages of the purchase funnel, from awareness through purchase and loyalty.

To learn about advertising options with Media Lodge, please contact:

About Media Lodge

Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit


Claudia Bircu

Marketing Director

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Claudia Bircu