Wilton, CT – February 26, 2020
Media Lodge, the Outdoor Industry’s leading digital distribution platform and content studio, announced today a partnership with Patriot Gun News, the essential 2A lifestyle news site reaching a vast audience of firearms enthusiasts.
This partnership adds 500,000 names to Media Lodge’s email offerings, bringing their total reach to over almost 6 million opt-in emails. Patriot Gun News subscribers enjoy regular newsletters highlighting news, special promotions or exclusive offers.
“I’m excited to partner with a team whose digital vision and insights have earned them the respect of the industry,” said Greg Schmidt, Owner, Patriot Gun News. “This relationship allows us to expand our efforts to reach a broader community of consumers and to provide a higher level of content to our readers.”
“Patriot Gun News has built a list of highly responsive consumers who live the firearms lifestyle,” added Christen Everly, President at Media Lodge. “Their size and back-end metrics show a high level of engagement that presents an opportunity for our advertisers to drive traffic and conversions among a core endemic audience.”
Why You Must Add Email to Your Marketing Mix:
- Email is more impactful than social media and search for customer acquisition (81%) and retention (80%). Source: WBR Digital and Emarsys
- Email is economical and effective. Shop.org and Forrester Research found that 85% of US retailers consider email as one of the most cost-effective customer acquisition tactics.
- Email is personal and customizable. Marketers that use segmented campaigns have noted a 760% increase in revenue, according to Campaign Monitor.
- Email is action-oriented. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue according to Experian.
- Email is measurable. Media Lodge provides detailed statistics on open rates, engagement, A/B testing, etc.
With an existing reach of over 100 million monthly pageviews across websites as well as additional reach in social media, email and Over The Top (OTT) applications, Media Lodge has helped advertisers reach their target market for over five years. Media Lodge works with brand partners to create authentic content and custom marketing programs to support the brand’s campaigns and accomplish their defined goals. These partnerships enable brands to create 1-to-1 consumer engagement through Media Lodge’s social media, email, video, display, and sponsored content offerings.
In addition to authoritative content from its Emmy Award-winning content creators, Media Lodge possesses unparalleled expertise in analytics, commerce and affinity marketing. Access to terabytes of consumer transactional data in the outdoor markets ensures Media Lodge reaches enthusiasts at all stages of the purchase funnel, from awareness through purchase and loyalty.
Contact the Sales Team today about advertising with Patriot Gun News and Media Lodge:
- Christen Everly | President | firstname.lastname@example.org | (612) 306-2274
- Karin Levine | Director of Sales | email@example.com | (917) 690-1222
- Katey Powers | Director, Ad Sales & Operations | firstname.lastname@example.org | (612) 990-6090
About Patriot Gun News
Founded in 2016, Patriot Gun News is dedicated to bringing its readers gun news that can both inform them and make them think. Patriot Gun News subscribers enjoy regular newsletters that often highlight special promotions or exclusive offers.
About Media Lodge
Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit www.medialodge.com.