Media Lodge Announces Product-In-Action Video Series in Lieu of SHOT Show Media Coverage

Atlanta, GA – November 3, 2020 With the recent cancellation of SHOT Show 2021,Media Lodge, the Outdoor Industry’s leading digital distribution platform and content studio, has announced their commitment to producing and distributing an unparalleled product video series, featuring new and notable hunting and shooting products.

The series, “What’s Hot in Shooting” and “What’s Hot in Hunting”, are an extension of years’ past “What’s Hot at SHOT” product showcase video series. Video views of this series in just the last two years have totaled over 10 million!

What’s New with What’s Hot?

Added Distribution: The Media Lodge digital network reaches over 40 million hunting and shooting enthusiasts monthly via GetZone.com and partner sites, social media, social influencers and email. These series will also be distributed to seven major OTT partners and Broadcast TV (hunting only) adding up to 59 million TV homes to the Media Lodge platform.

Product-In-Action Format: Say goodbye to booth interviews! Products will be filmed in action on our ranch and range in Texas, and delivered during the traditional time-frame of SHOT Show (mid-January).

Video Series Overview:

  • Product Showcase Videos: 2-3 minute product overview with live-action demonstrations.
  • Category Round Up Videos: 5-10 “best of” rifles, pistols, shotguns, gear and more.

“We are thrilled to offer this new live-action format for product showcase videos – less talk, more action! The increased level of creativity and quality, partnered with distribution is unparalleled in the industry,” said Claudia Bircu, Director of Marketing at Media Lodge.

Media Lodge works with brand partners to create authentic content and custom marketing programs to support the brand’s campaigns and accomplish their defined goals. These partnerships enable brands to create 1-to-1 consumer engagement through Media Lodge’s social media, email, video, display, and sponsored content offerings.

In addition to authoritative content from its Emmy Award-winning content creators, Media Lodge possesses unparalleled expertise in analytics, commerce and affinity marketing. Access to terabytes of consumer transactional data in the outdoor markets ensures Media Lodge reaches enthusiasts at all stages of the purchase funnel, from awareness through purchase and loyalty.

Contact the Sales Team today about What’s Hot in Hunting & What’s Hot in Shooting sponsorships:

Media Lodge_Whats Hot in Shooting_Hunting_Series

About Media Lodge

Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit www.medialodge.com.

About The Author

Claudia Bircu