Premieres What’s Hot Video Series to Bring New Products to Consumer in Lieu of SHOT Show Coverage

FOR IMMEDIATE RELEASE Premieres What’s Hot Video Series to Bring New Products to Consumer in Lieu of SHOT Show Coverage

Atlanta, GA – January 18, 2021 In lieu of providing SHOT Show 2021 media coverage, which would have taken place this week, Media Lodge, the Outdoor Industry’s leading digital distribution platform and content studio, will premiere their What’s Hot video series on, and promises to deliver the best of what’s new for 2021 directly to the consumer.

The series, “What’s Hot in Shooting” and “What’s Hot in Hunting” Presented by Ruger, features new and notable products for 2021 in their respective categories. The series is an extension of years’ past “What’s Hot at SHOT” product showcase video series, building on a library of over 300 past SHOT Show product videos. Video views of this series in just the last two years have totaled over 10 million!

And this year…the content is better than ever. Say goodbye to booth interviews – all videos feature the products in action!

Top brands featured in this year’s series:

Ruger (Presenting Sponsor) | Armscor | SilencerCo | Mossberg | KAI-USA | Leupold | Pilgrim Ammunition

“There has been a dramatic spike in gun sales since early 2020, as well as a rise in hunter safety classes and reported growth in young, female and first-time shooters and hunters”, said Jeff Siegel, CEO of Media Lodge. “Therefore, it’s more important than ever for us to remain focused on educating the public on firearms safety, ethical hunting, and product reviews.”

What’s New with What’s Hot?

Added Distribution: The Media Lodge digital network reaches over 40 million hunting and shooting enthusiasts monthly via and partner sites, social media, social influencers and email. These series will also be distributed to seven major OTT partners and Broadcast TV (hunting only) adding up to 59 million TV homes to the Media Lodge platform.

Product-In-Action Format: Products were filmed in action on our ranch and range in Texas, and delivered during the traditional time-frame of SHOT Show (mid-January).

Video Series Overview:

  • Product Showcase Videos: 2-3 minute product overview with live-action demonstrations.
  • Category Round Up Videos: 4-6 “best of” handguns, long guns & accessories

We are thrilled to present this new live-action format for product showcase videos – less talk, more action! The increased level of creativity and quality, partnered with distribution is unparalleled in the industry,” said Claudia Bircu, Director of Marketing at Media Lodge.

Media Lodge works with brand partners to create authentic content and custom marketing programs to support the brand’s campaigns and accomplish their defined goals. These partnerships enable brands to create 1-to-1 consumer engagement through Media Lodge’s social media, email, video, display, and sponsored content offerings.

In addition to authoritative content from its Emmy Award-winning content creators, Media Lodge possesses unparalleled expertise in analytics, commerce and affinity marketing. Access to terabytes of consumer transactional data in the outdoor markets ensures Media Lodge reaches enthusiasts at all stages of the purchase funnel, from awareness through purchase and loyalty.

Contact the Sales Team today about video sponsorships:

About Media Lodge

Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit

About The Author

Claudia Bircu